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What is UX Writing?

Sheza Naveed

Grokking Modern System Design Interview for Engineers & Managers

Ace your System Design Interview and take your career to the next level. Learn to handle the design of applications like Netflix, Quora, Facebook, Uber, and many more in a 45-min interview. Learn the RESHADED framework for architecting web-scale applications by determining requirements, constraints, and assumptions before diving into a step-by-step design process.

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UX Writing is the practice of crafting the words that people read when they see and use an interface.

UX writing is commonly used in:

  • Call to action buttons
  • Navigation
  • Instructions
  • FAQs
  • Error messages
  • Confirmation messages
  • Loading screen

Importance of UX writing

Good UX writing is important because:

  1. It guides users, thus enhancing the user experience.
  2. Can influence user’s emotions and thus the actions they perform on the interface.
  3. Conveys the brand image

UX writers need to consider the following before they write content for any interface:

Users and their journey, context and language

How to improve UX writing?

  1. Be clear
  1. Be concise
  1. Be useful - provide options to the user for their next action
  1. Be consistent
  1. Use conversational style
  1. Mention important words in the beginning
  1. Avoid double negatives
  1. Avoid Jargon unless it fits the audience’s context
  1. Avoid ambiguous terms or combination of ambiguous terms - both terms suggest the same action below
  1. Avoid stuffy blocks of text.
  2. Write in present tense.
  3. Use numerals - ‘2’ instead of ‘two’.

Examples

  1. Airbnb uses a conversational style by asking “Where are you going” instead of indifferent sentences like “Please enter your location.” This helps the user feel comfortable and improves user engagement.
widget
  1. Foodpanda uses clear terms while adopting a conversational style that invites the user to engage with the interface.

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hci
ux

CONTRIBUTOR

Sheza Naveed
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Grokking Modern System Design Interview for Engineers & Managers

Ace your System Design Interview and take your career to the next level. Learn to handle the design of applications like Netflix, Quora, Facebook, Uber, and many more in a 45-min interview. Learn the RESHADED framework for architecting web-scale applications by determining requirements, constraints, and assumptions before diving into a step-by-step design process.

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