In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Invalid MVPs

* A low-quality product

* The first phase of a project

* A product with limited functionality

* A landing page or an email campaign

* A wireframe, a mock-up, or a prototype

A marketing test like a landing page, a smoke test, an explanatory video, an advertising campaign, or marketing materials is not considered a valid MVP. These are powerful techniques to use during the problem-solution fit stage, but you do not validate the delivery of monetizable value or the business model.

For an MVP to be effective, it must demonstrate market traction. For example, *crowdfunding campaigns, Wizard of Oz & concierge, live product, and A/B tests show market traction.*

You can use *wireframes, mockups, or interactive prototypes* to test an MVP and to test other parts of the business model or additional features. Still, these tests will not allow you to validate traction. Therefore, you cannot consider them valid MVPs.

# Invalid MVPs

* A low-quality product

* The first phase of a project

* A product with limited functionality

* A landing page or an email campaign

* A wireframe, a mock-up, or a prototype

A marketing test like a landing page, a smoke test, an explanatory video, an advertising campaign, or marketing materials is not considered a valid MVP. These are powerful techniques to use during the problem-solution fit stage, but you do not validate the delivery of monetizable value or the business model.

For an MVP to be effective, it must demonstrate market traction. For example, *crowdfunding campaigns, Wizard of Oz & concierge, live product, and A/B tests show market traction.*

You can use *wireframes, mockups, or interactive prototypes* to test an MVP and to test other parts of the business model or additional features. Still, these tests will not allow you to validate traction. Therefore, you cannot consider them valid MVPs.

Read about some products that are not considered MVPs.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

What is not an MVP?

Invalid MVPs