Improving SEO with Schema Markup

Learn how schema markup can help our pages appear as rich search results.

Schema markups are special HTML tags used to provide structured data to search engines, which plays an important role in ranking factors. These markups can take on various forms depending on the content of the page.

Why schema markup

So, why do we need to think about schema markup in the first place? They come with various benefits, as noted above, and most importantly, they improve search visibility. Google can read schema markup to create rich snippets. Rich snippets are search results with additional details—for example, the following is a rich snippet about JavaScript:

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