Business Example: RFM Analysis in Python

This lesson will focus on how to do RFM analysis in Python with Pandas as an example of the usability of pandas.

In this chapter, we have seen how we can extract useful information from raw data very easily using pandas in Python. But we have only scratched the surface. A lot more can be done to obtain useful insights from the data. Professionals can use their domain expertise to perform different kinds of analysis on the data. In this lesson, we will explore a dataset from the perspective of a business or a marketing professional. We will be doing an RFM analysis of the Sample Sales Data that we have been using.

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