In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Uncertainty

First of all, it must be understood that what you are doing when developing a new product (or functionality) is gradually reducing the level of uncertainty of a business model.
The greater the uncertainty, the lesser information, and investment. You will need to reduce that uncertainty by a lot. But as you go further in understanding your customers, your market, and your capabilities, you will have to invest more to reduce the level of uncertainty by much less.

# Uncertainty

First of all, it must be understood that what you are doing when developing a new product (or functionality) is gradually reducing the level of uncertainty of a business model.
The greater the uncertainty, the lesser information, and investment. You will need to reduce that uncertainty by a lot. But as you go further in understanding your customers, your market, and your capabilities, you will have to invest more to reduce the level of uncertainty by much less.

Learn about the trade-off between uncertainty and investment in a business. 

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Uncertainty vs. Investment

Uncertainty