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This course covers generative AI with OpenAI’s ChatGPT, emphasizing prompt design and practical uses in marketing, research, and code generation.

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OpenAI aims to leverage artificial intelligence (AI) for the benefit of humanity. With the launch of ChatGPT, it has introduced a large-scale application of generative AI to create new content using machine learning algorithms. OpenAI offers a set of pretrained, ready-to-use models that can be consumed by the general public. 

This course starts with a basic introduction to generative AI, OpenAI, and ChatGPT, along with their potential use cases. It pitches the significance of prompt engineering with some practical and ethical considerations. You’ll explore various application domains where ChatGPT can enhance productivity, including marketing, research, and code generation. 

After completing this course, you’ll have the knowledge to explore the generative AI field and start using ChatGPT and OpenAI’s model APIs in your own projects while keeping some technical considerations in mind, including prompt design and bias mitigation.

Modern Generative AI with ChatGPT and OpenAI Models

Conducting experiments on a specific topic

Identifying common themes in existing literature

Drawing conclusions based on anecdotal evidence

Analyzing irrelevant data from unrelated studies

What is the primary goal of a literature review in the research process?

What is the primary goal of a literature review in the research process?

They are the main focus of the study and are directly manipulated.

They are irrelevant and do not impact the study’s validity.

They are held constant to isolate the relationship between independent and dependent variables.

They are not necessary in experimental design.

What is the primary role of control variables (covariates) in a research study, particularly in the context of a randomized controlled trial (RCT)?

What is the primary role of control variables (covariates) in a research study, particularly in the context of a randomized controlled trial (RCT)?

It automatically conducts literature reviews for the researcher.

It generates references in a specific citation style, such as APA, MLA, Chicago, and Harvard.



It suggests sampling strategies for a study.

What is one of the benefits of utilizing ChatGPT in bibliography generation for a research paper?

What is one of the benefits of utilizing ChatGPT in bibliography generation for a research paper?

Conducting statistical analyses of experimental data

Generating slide deck structures for a thesis discussion

Brainstorming potential references for a bibliography

Suggesting appropriate sampling strategies for a study

What is one of the tasks that ChatGPT can assist with in the context of presenting a research study to different audiences?

What is one of the tasks that ChatGPT can assist with in the context of presenting a research study to different audiences?

Test your understanding of the concepts covered in this chapter.

Getting Started

Introduction to Generative AI

OpenAI and ChatGPT—Beyond the Market Hype

Getting Familiar with ChatGPT

Understanding Prompt Design

Boosting Day-to-Day Productivity with ChatGPT

Developing the Future with ChatGPT

Mastering Marketing with ChatGPT

Research Reinvented with ChatGPT

OpenAI and ChatGPT for Enterprises—Introducing Azure OpenAI

Trending Use Cases for Enterprises

Epilogue and Final Thoughts

Appendix

Quiz: Research Reinvented with ChatGPT