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How to create an online portfolio as a freelancer



The internet has a lot of information and diverse users. It would always be appreciated for a freelancer to have a well-defined portfolio for identification purposes.

Below I explain the steps to creating an engaging online presence profile on the internet.


Decide a service niche for your portfolio

An online portfolio is very important for individuals with digital skills. It gives one a professional look upon appearance which is more welcoming to most employers. The niche for every portfolio is very important, be it a graphic designer, content developer, copywriter, or web developer. Before this portfolio is created, you need to research to see what existing portfolios look like. You should observe how other users have prepared their portfolio and draw inspiration observing many of them.

Keep it simple

The internet is filled with so much information. A simple portfolio would have much power as the viewers would easily engage with it. You can choose to build a personal website for a portfolio or use other custom systems that let you build a portfolio for your niche.

The portfolio should talk about you generally and answer questions such as:

  • Who you are?
  • Where are you based?
  • What do you do?
  • Who do you do it for?
  • Why do you do it?

This should be done with quality image representations. First impressions are very important, so all content on the portfolio should be quality and simple for comprehension.

Display your best projects

Potential employers are looking for the best in the midst of potential employees. For you to prove your skills and expertise and creativity, the best projects undertaken should be put on display on the portfolio. You would be able to say how good you are without using words. You should be able to answer questions like:

  • What kind of work have you done before?
  • What kind of brands have you worked for so far?
  • Is there any recent project you just completed?

Apply storytelling

Storytelling is quite important in project showcase. Viewers want to know how you arrived at a solution, they want to know how you investigate problems, they want to know how you think. Your thought flow is important and should be engaged in displaying your work. Your problem identification skill is important, and your ability to provide solutions is needed. So by this, you can tell the story of every executed project with necessary details. This makes it easier for you to inspire users’ confidence in your ability to carry out a project. So for every project on display, the story behind it should be well integrated.

Include important details

A personal portfolio should include detail of your journey, from learning to projects, collaborations, and the cost for a project you undertake. So a portfolio should hold certifications one has acquired, training undertaken by the individual. Some questions that could be answered here are:

  • How much do you charge?
  • At what rate would you do the day job?
  • How can I contact you?

So it is proper to include necessary contact links like social media tags, email, etc., so you can be accessed easily when needed.



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