URLs should be adjusted to ensure better engine optimization and user experience. When a search engine returns results, URLs are one of the variables they consider while making their decision. So, these URLs should be accurate and well-structured. Here are some of the best practices:
URLs should be accurate and allow users to guess the topic of the content.
Do Not Use: educative.io/shot121322
Use hyphens to make the words more readable for users and to help Search Engines differentiate between the separate words.
Do Not Use: educative.io/seo_friendly_urls
Webpages should be created in a manner such that the URL of each webpage contains a single, shared keyword. Search enngines return results based on these keywords, so increasing the use of that keyword by adding it at the beginning of your URL will help your webpage.
Do Not Use: educative.io/hjiiij
While the URL must include keywords, it should still be short enough for to users to remember it. Adding too many words or too many similar words might not only make the URL difficult to comprehend, but it may also reduce page rank.
Search engines differentiate between case-sensitive letters; therefore, they may affect page rank.
Do Not Use: educative.io/SEO-friendly-URLS
Use static URLs wherever possible. This not only helps users remember the page, it also makes it easier for search engines to match popular searches to your page.
Changing your page’s main URL to include the subdomain may reduce your rank as each subdomain is treated as a separate entity.
Do Not Use: seo-friendly-urls.educative.io/
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