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How to write SEO friendly URLs

Fahad Farid

URLs should be adjusted to ensure better engine optimization and user experience. When a search engine returns results, URLs are one of the variables they consider while making their decision. So, these URLs should be accurate and well-structured. Here are some of the best practices:

1. Be relevant

URLs should be accurate and allow users to guess the topic of the content.

Use: educative.io/seo-friendly-urls

Do Not Use: educative.io/shot121322

2. Use hyphens

Use hyphens to make the words more readable for users and to help Search Engines differentiate between the separate words.

Use: educative.io/seo-friendly-urls

Do Not Use: educative.io/seo_friendly_urls

3. Include keywords

Webpages should be created in a manner such that the URL of each webpage contains a single, shared keyword. Search enngines return results based on these keywords, so increasing the use of that keyword by adding it at the beginning of your URL will help your webpage.

Use: educative.io/seo-friendly-urls

Do Not Use: educative.io/hjiiij

4. Shorten URLs

While the URL must include keywords, it should still be short enough for to users to remember it. Adding too many words or too many similar words might not only make the URL difficult to comprehend, but it may also reduce page rank.

Use: educative.io/seo-friendly-urls

Do Not Use: educative.io/seo-friendly-urls-pagerank-search-engine-users

5. Use Lowercase letters

Search engines differentiate between case-sensitive letters; therefore, they may affect page rank.

Use: educative.io/seo-friendly-urls

Do Not Use: educative.io/SEO-friendly-URLS

6. Use static URLs

Use static URLs wherever possible. This not only helps users remember the page, it also makes it easier for search engines to match popular searches to your page.

Use: educative.io/seo-friendly-urls

Do Not Use: educative.io/seo-friendly-urls?id=15432+para=$3232+pid=121

7. Avoid creating subdomains

Changing your page’s main URL to include the subdomain may reduce your rank as each subdomain is treated as a separate entity.

Use: educative.io/seo-friendly-urls

Do Not Use: seo-friendly-urls.educative.io/

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