User experience design is highly concerned with the users of the products. These products could exist on different platforms. These platforms allow a user to interact with the designed product. These platforms are available in a wide variety of ranges. For example desktop computers, laptop computers, smart TVs, smart devices, tablets, mobile phones, etc. The most used platform is the mobile phone. This is due to the fact that a mobile phone is steady and convenient to use.
Cross-platform design is the process of transferring a particular design of a product across different platforms. This serves the purpose of meeting the target users of varying devices. For example, when a company decides to create a mobile application design of an existing website design for their brand, there is a need to follow the cross-platform design rules. This is because we would want to offer users the products on every platform, with the same experience.
Consistency in cross-platform design is extremely important as it helps build user trust. It ensures consistency in brand identity. It also helps drive brand awareness. Most companies have a guideline for their brand design to an acceptable experience to the user across various platforms. Using consistent font size, colors, and consistent design structure are a few things that help maintain the overall experience consistency.
Continuity means that the design elements should be evenly arranged across all platforms so as to give users a seamless experience. Continuity across platforms is important as users ought to have a similar experience when using a product across a desktop computer, as well as across mobile devices. Users working on a mobile session on a company website should face no difficulty navigating the same website when they switch to a desktop session.
Context consideration in cross-platform design is vital as users make use of every device in a different way. Users can view their mail with a mobile phone while traveling on a bus or train, but may not be able to do the same with a computer in such situations. This rule applies flexibility across platform design.
A desktop design for a product, when replicated on a mobile device enriches the user experience by adding a complementary feature against the desktop design. A desktop design is much bigger than the one available on mobile devices. Due to this, a mobile device would collapse these elaborate features into a few design elements. This collapsed design should capture the various designed elements as seen on the desktop website. This also applies when trying to expand the design elements being collapsed on a mobile design to a desktop one.
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