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The Scientific Method

Explore how to use the scientific method within lean product management by continuously experimenting to validate hypotheses. Understand how to design experiments, run tests, and gather insights to inform product strategy and development. This lesson helps you apply the build-measure-learn cycle to improve decision-making and adapt your product based on real feedback throughout its life cycle.

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Your hypothesis

This course recommends that you take product development and innovation as a continuous process of experimentation to validate hypotheses. You will have hypotheses at different levels: strategy, business model, or functionalities.

Each experiment you perform must allow you to validate a hypothesis.

When defining your product strategy, you define a hypothesis ...