The Acquisition of icanmakeitbetter
Learn how icanmakeitbetter acquired Elixir for better scalability.
About icanmakeitbetter
icanmakeitbetter is an insight community and feedback platform with integrated surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management.
How did it start?
The story starts with an entrepreneur, a few slices of pizza, and a dirty napkin. See, icanmakeitbetter was a tech startup.
In 2011, Paul Janowitz was a young entrepreneur with a growing market research company and an idea. He came to understand that asking folks the best questions, even with excellent effort and world-class analysis, wouldn’t mean anything if you asked the wrong people. He met with Bruce Tate over pizza to talk about ways to automate the process of building research communities to find and engage the best customers. They brainstormed and sketched, and days later icanmakeitbetter was formed. Alas, that first napkin went into the trash because of irredeemable sauce stains.
The freshly merged company had just two programmers, and one worked his first full year from New Zealand. They stood up a product quickly and landed a few whales to feed the company as it grew. They knew the business model would be fluid, so they chose a software stack that optimized the developer rapid-prototyping experience. Scalability could come later.
Growing the business
Over the next ...