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This course covers generative AI with OpenAI’s ChatGPT, emphasizing prompt design and practical uses in marketing, research, and code generation.

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OpenAI aims to leverage artificial intelligence (AI) for the benefit of humanity. With the launch of ChatGPT, it has introduced a large-scale application of generative AI to create new content using machine learning algorithms. OpenAI offers a set of pretrained, ready-to-use models that can be consumed by the general public. 

This course starts with a basic introduction to generative AI, OpenAI, and ChatGPT, along with their potential use cases. It pitches the significance of prompt engineering with some practical and ethical considerations. You’ll explore various application domains where ChatGPT can enhance productivity, including marketing, research, and code generation. 

After completing this course, you’ll have the knowledge to explore the generative AI field and start using ChatGPT and OpenAI’s model APIs in your own projects while keeping some technical considerations in mind, including prompt design and bias mitigation.

Modern Generative AI with ChatGPT and OpenAI Models

Brainstorming ideas and providing support throughout the process

Conducting market research for target audiences

What is the primary role of ChatGPT in the context of new product development and go-to-market (GTM) strategy? 

What is the primary role of ChatGPT in the context of new product development and go-to-market (GTM) strategy?

Testing two unrelated marketing campaigns



Comparing two different versions of a marketing element to determine performance

Testing a marketing campaign in two different regions

Analyzing the return on investment of a marketing strategy

What is A/B testing in marketing?

To completely rewrite the entire blog post for a fresh approach

To confuse the audience with inconsistent messaging

To monitor the effectiveness of specific elements and optimize marketing strategies

To increase the complexity of the A/B testing process

What is the purpose of ChatGPT's intervention in rewording the blog post and changing layout elements in the A/B testing process?

What is the purpose of ChatGPT’s intervention in rewording the blog post and changing layout elements in the A/B testing process?

ChatGPT can only provide sentiment labels without explanations.

ChatGPT can generate product reviews on its own.

ChatGPT can identify specific aspects positively or negatively impacting sentiment.

ChatGPT can only analyze positive sentiments.

What additional capability does ChatGPT bring to sentiment analysis compared to other tools?

What additional capability does ChatGPT bring to sentiment analysis compared to other tools?

Test your understanding of the concepts covered in this chapter.

Getting Started

Introduction to Generative AI

OpenAI and ChatGPT—Beyond the Market Hype

Getting Familiar with ChatGPT

Understanding Prompt Design

Boosting Day-to-Day Productivity with ChatGPT

Developing the Future with ChatGPT

Mastering Marketing with ChatGPT

Research Reinvented with ChatGPT

OpenAI and ChatGPT for Enterprises—Introducing Azure OpenAI

Trending Use Cases for Enterprises

Epilogue and Final Thoughts

Appendix

Quiz: Mastering Marketing with ChatGPT