Web Page Performance (WPP)

Learn about the web page performance and study the tools used for evaluating the web page performance.

What is web page performance?

Web page performance is an important factor for SEO (Search Engine Optimization) rankings and Google SERPs (Search Engine Result Pages). The page load time determines the bounce rate on your website, so the bounce rate increases with the increase in page load time.

Tool for evaluating the page speed

We can use Google’s page speed insights to evaluate the performance of the website. This tool allows you to test your website’s performance and speed. It also generates a detailed performance analysis and possible fixes.

Link to pagespeed insights

Let’s analyze the results of this tool with the help of an example in the upcoming lesson.

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