Designing a Survey Using ChatGPT

ChatGPT can be utilized in designing market survey questions by providing suggestions and sample questions. It eliminates several manual steps and allows us to work smarter.

By providing a prompt to ChatGPT, we can describe the specific information we want to gather, the target audience, and the survey’s objectives. Based on this input, ChatGPT can provide recommendations for practical survey questions and help refine and clarify them. It can also offer insights into question structure, wording, and potential response options.

Choosing a survey topic

The first step is to start with a survey topic. We will consider shopping habits and preferences as our market research topic and aim to design questions through ChatGPT. We'll start with the following prompt:

Although it provided us with the questions, the survey is incomplete. One reason is that we did not offer proper instructions in the prompt.

Lets’s refine the prompt by adding the following elements to it:

• What type of questions?

• How many questions?

• What is our goal in designing these questions?

Before designing a survey, we should know the types of questions and their corresponding goals involved in a typical survey. Let’s expand on it in the following section.

Identifying the category of questions

There are two broad categories of ...