Search⌘ K
AI Features
Home
Courses
Empowering Solopreneurs in the Enterprise Landscape with ChatGPT

What is Search Engine Optimization?

Explore the fundamentals of search engine optimization (SEO) to understand how it improves your website's visibility and attracts the right audience. This lesson explains how search engines operate, the importance of SEO for driving organic traffic, and how solopreneurs can leverage SEO to grow their business organically and build trust online.

We'll cover the following...

Introduction

In technical terms, optimizing a website for search engine results pages (SERPs)Search engine results pages (SERPs) refer to the pages displayed by search engines in response to a user’s query or search term. When a user enters a search query, search engines like Google, Bing, or Yahoo analyze their query and provide a list of relevant web pages, images, videos, news articles, or other types of content that match the search intent. is called search engine optimization (SEO). It includes enhancing a website’s structure and content to ensure that its pages are readily discoverable by individuals searching for relevant offerings through search engines. One of the main goals of SEO is to generate organic traffic, which refers to non-paid traffic, from search engines like Google, Bing, and Yahoo. ...