Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT)

In today’s world, EEAT plays a critical role in determining the ranking and visibility of web pages in search engine results. It does so by evaluating the quality and credibility of content on a website based on a variety of factors, including on-site, off-site, and technical SEO.

What is EEAT?

But, first of all, what is EEAT? EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Establishing EEAT is a crucial process in improving SEO for a website. It helps us improve our SEO by providing positive signals to Google about the authority and trustworthiness of the domain.

It does so through the use of showcasing hands-on experience and expertise with a topic and positioning the author as a trustworthy resource in the eyes of Google. In this lesson, we’ll go through what each letter represents in EEAT and we’ll see how it can be improved through practical examples.