Exercise: Market Research

Test your knowledge by creating prompts for different types of questions in a survey.

We'll cover the following

We aim to design a survey on the topic of health and wellness.

In this survey, your goal is to extract information on the following:

  • Customers’ habits and preferences
  • Customers’ motivations for physical fitness, mental health, nutrition, and self-care

Task description

Recall what we have discussed about the following types of questions:

  • Demographic questions
  • Open-ended questions
  • Closed-ended questions
  • Behavioral questions
  • Likert scale questions

Your task is to write a series of prompts to perform the following:

  1. Create three questions to gain insights into customers’ habits and preferences.
  2. Create five questions to gain insights into customers’ motivations for physical fitness, mental health, nutrition, and self-care.

Practice

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