Other Market Research Methods

As we have seen, surveys are the most common way of conducting market research. However, the other two techniques—interviews and secondary research—are also used in this regard. Let’s discuss each of them and leverage ChatGPT to design some interview questions and analyze the previous data collected as secondary research.

Interview

During market research, the data collected from interviews is analyzed by reviewing the transcripts and identifying key themes, patterns, and insights. Researchers may use qualitative analysis techniques to interpret the data and draw meaningful conclusions. The insights from interviews contribute to a comprehensive understanding of consumer behaviors, preferences, needs, and market trends, helping businesses make informed decisions and shape their strategies.