Starbucks: The Millions of AI Infused Cups of Coffee
Discover how Starbucks integrates AI and data strategies across expansion, personalization, and innovation. Learn how location analytics, customer data, and smart devices drive decisions for successful AI adoption in retail. This case study offers practical insights into applying AI for business growth and customer engagement.
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Introduction
In this chapter, we are going to deconstruct the AI and data strategies of some of the most renowned brands. To maximize learning, we will look at diverse examples — from cups of Lattes and movies to fraud detection and wildlife conservation. I believe that these kinds of case studies are important because, even if you are not into the coffee business, exposure to diverse use cases and/or industries can help us become more creative within our field as well. You never know where you might find a golden insight. Think of the ...