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AI Features

Synthetic Data Generation

Explore the role of synthetic data in overcoming real-world data challenges such as class imbalance, privacy restrictions, and rare events. Learn practical generation methods like statistical sampling, SMOTE, and CTGAN, and understand how to evaluate synthetic data for realism, utility, and privacy. Discover the limitations and risks such as mode collapse, memorization, and bias amplification, and gain the skills needed to critically apply synthetic data techniques responsibly in AI projects.

Synthetic data has become vital in AI and machine learning, especially when engineers face challenges such as class imbalance, limited data access, privacy concerns, or the need to simulate rare edge cases. FAANG companies and AI-first organizations rely on synthetic data to overcome these hurdles, and they expect the candidates to understand it in theory and practice. Interviewers use questions about synthetic data to assess whether you can build models and reason about their data foundations.

A typical interview prompt might be: “How would you generate synthetic data for a machine learning project, particularly in tabular form? What are the trade-offs between methods like SMOTE and CTGAN, and how would you evaluate the effectiveness and safety of your generated data?” You must demonstrate fluency with tools, judgment, and awareness of the evaluation challenges and risks to answer well.

Why is synthetic data important?

Synthetic data addresses real-world constraints that make traditional data collection impractical or even impossible. Perfect datasets are rare in production environments, and synthetic data fills the gap between what we have and need.

Interview trap: An interviewer might ask, “Since synthetic data is artificially generated, is it automatically 100% safe to share under GDPR/HIPAA, and can we just publish it without review?” Candidates often say, “Yes, because it doesn’t contain real people.” However, this is incorrect! Synthetic data models (especially GANs) can overfit and memorize specific training examples. If a GAN memorizes a rare patient record and regurgitates it, that is a privacy leak. You must perform “Membership Inference Tests” or “Distance to Nearest Neighbor” checks to ensure no synthetic record is too close to a real record.

Let’s now look at four real-world challenges where synthetic data plays a critical role:

  • Handling class imbalance in critical applications: In domains such as fraud detection or credit scoring, the minority class is extremely rare yet crucial to model accurately. Synthetic data techniques, such as SMOTE, help generate realistic new samples for the underrepresented class, thereby improving recall and decision boundary coverage.

  • Protecting privacy in regulated domains: Data sharing is restricted in healthcare, finance, and legal systems due to privacy laws like HIPAA and GDPR. Synthetic data enables teams to simulate realistic datasets without exposing any real user information, supporting compliance and safe collaboration.

  • Simulating rare or hazardous scenarios: Collecting real data for edge cases, such as crashes or failures, in robotics and autonomous systems is often unsafe or infeasible. Synthetic data allows engineers to simulate these conditions virtually, ensuring that models learn from rarely encountered situations.

  • Accelerating model development and iteration: Waiting for real data can slow development. Synthetic data can be generated on demand, enabling engineers to rapidly prototype, validate, and refine models without delays from data collection or labeling.

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