Metrics
Explore how to measure user engagement in feed ranking systems by evaluating positive and negative user actions. Understand the selection of core metrics aligned with business goals, the importance of counter metrics, and how weighted engagement metrics help optimize system performance. This lesson equips you to design and assess feed optimization strategies effectively.
The feed-ranking system aims to maximize user engagement. So, let’s start by looking at all the user actions on a Twitter feed.
User actions
The following are some of the actions that the user will perform on their tweet, categorized as positive and negative actions.
Positive user actions:
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Time spent viewing the tweet
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Liking a Tweet
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Retweeting
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Commenting on a Tweet
Negative user actions:
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Hiding a Tweet
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Reporting Tweets as inappropriate
Now, you need to look at these different forms of engagements on the feed to see if your feed ranking system did a good job.
📝 All of the metrics we are going to discuss can be used to determine the user engagement of the feed generated by our feed ranking system. ...