Problem Statement
Explore how to define and approach the problem of predicting ad engagement using machine learning. Understand the differences in context between search engines and social media platforms, and learn to set up an ML system that estimates the probability of user interaction with ads based on relevant inputs.
We'll cover the following...
Problem statement
The interviewer has asked you to build a system to show relevant ads to users.
Visualizing the problem
There are two well-known advertising platforms Google and Facebook, that run advertisements paid for by businesses.
Have you ever wondered how Google and Facebook drive new (or existing) customers who are searching for the product or service that you provide to your website using advertisements?
When you type a search query in a google.com search bar, ads appear in ...