Mission 16: Think, Recommend, and Decide Like a General Manager
Explore how to evaluate new markets, expansions, and strategic pivots using a structured GM-level approach. Learn to assess viability, build business cases, and recommend clear paths forward. This lesson develops skills in strategic thinking, economic evaluation, and execution planning essential for senior product leadership roles.
We'll cover the following...
In this mission, you will learn how to evaluate new market opportunities, business expansions, and strategic pivots using a clear, defensible, GM‑level reasoning process. By the end of this mission, you will know how to:
Assess the viability of entering a new market or vertical.
Structure a business case using explicit assumptions and strategic logic.
Evaluate pivots using clear criteria (ecosystem, competition, user value, economics).
Recommend a path forward with clarity and confidence.
This mission develops your ability to operate as a mini‑GM, not just a feature owner.
Why strategic evaluation matters
High‑impact product decisions are rarely about features; they are about: