Introduction to the Case Study
Learn about the case study used to understand game data science.
How are game industries changing?
The games industry has been experiencing a paradigm shift, turning games from products sold on a store shelf to services distributed online and continuously managed and refined to increase customer retention.
Importance of metrics in games
In the past few years, player retention has become one of the most important metrics, sometimes surpassing player acquisition; entertainment value is measured in hours of playtime. In order to accommodate for this shift in values, commoditization strategies have begun revolving around subscription-based models, free-to-play games with premium content, free updates, premium DLC, and season passes. This shift from a product to a service can be seen in many discussions within the games industry.
Example
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