Challenge: Customer Lifetime Value
Explore how to calculate Customer Lifetime Value by preparing and analyzing transaction data, and applying key CLV metrics. Learn to load datasets, convert dates, aggregate transactions, and estimate CLV using average transaction value, frequency, and customer lifetime assumptions to gain practical skills in marketing analytics.
We'll cover the following...
We'll cover the following...
Problem statement
In this challenge, you will be working with the online compact disk transaction dataset (cdnow.csv). Your challenge is to identify each individual customer's lifetime value using the basic CLV calculation approach.
Here are the dataset’s ...