Beginner
38 Lessons
9h
Certificate of Completion
AI-POWERED
This course includes
This course includes
Course Overview
In this course, you’ll learn applied machine learning in marketing analytics and cover modern data science techniques such as data exploration, data preprocessing, feature engineering and evaluation. You’ll gain hands-on experience with the Python libraries pandas, Scikit-learn, and seaborn, and learn how to use them to perform data wrangling, data analysis, create predictive models, and visualize your results. This course will introduce you to basic data manipulation techniques. Further, you’ll cover spec...Show More
TAKEAWAY SKILLS
Python
Data Manipulation
What You'll Learn
A working knowledge of using Python libraries such as pandas, scikit-learn, and seaborn for data analysis, visualization, and building machine learning models
An understanding of marketing analytics concepts and applying them in Python
The ability to create and interpret linear regression models for customer revenue prediction
A working knowledge of the K-Means Algorithm and its applications in customer segmentation
An understanding of logistic regression and its use for customer churn prediction
Proficiency in customer lifetime value (CLV) analysis and prediction
A working knowledge of making data-driven decisions and optimizing marketing strategies
Course Content
Introduction
Data Manipulation
Predicting Customer Revenue
Customer Segmentation
Predicting Customer Churn
Predicting Customer Lifetime Value (CLV)
7 Lessons
Conclusion
1 Lesson
How You'll Learn
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