Course Summary
Explore the core concepts covered in marketing analytics and machine learning. Understand how to apply linear regression for revenue prediction, segment customers effectively, predict churn with logistic regression, and analyze customer lifetime value. This lesson helps you consolidate your skills to improve marketing strategies through data-driven approaches.
We'll cover the following...
We'll cover the following...
Summary
Congratulations! You have covered a range of important topics in the field of marketing analytics and machine learning. We learned about making customer revenue predictions with linear regression, which allows businesses to predict future revenue that a customer will ...