Marketing Analytics Using Machine Learning Techniques

Solution: Revenue Prediction

Explore how to predict customer revenue by applying linear regression models. Understand data cleaning, handling outliers, splitting datasets, and evaluating model performance using RMSE to build effective predictive insights.

We'll cover the following...

Solution code

1.Introduction

2.Data Manipulation

3.Predicting Customer Revenue

4.Customer Segmentation

5.Predicting Customer Churn

6.Predicting Customer Lifetime Value (CLV)

7.Conclusion

Solution: Revenue Prediction

Solution