Introduction to Customer Segmentation

Learn about the basics of customer segmentation and different techniques for performing customer segmentation.

Customer segmentation

Not all customers behave the same way. Customers’ activities and interests vary depending on their income level, age, location, and other situations. Certainly, the “one size fits all” approach is not applicable in modern marketing. We might offer discounts to one group of customers and run an ad campaign for other groups of people. Only a deeper understanding of customer demographic, psychographic, and behavioral attributes can help us understand our customer’s needs and use the proper strategies to serve them better.

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