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Declining Applicants Example

Explore how to approach declining applicant metrics by clarifying the timeframe and metric definitions, gathering context on numerator and denominator values, and hypothesizing potential causes. This lesson helps you structure analytical responses to fractional metric changes and navigate follow-up scenarios in product analytics interviews.

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Clarification

Common things to consider within the clarification step include:

Timeframe: Is this a one-time event? Is this a progressive event?

Metric definition: Are these unique metrics or total metrics? For example, are we looking at unique applicants per job or total applicants per job?

Decrease/increase in percentage: How big is the decrease or increase in the metric?

The clarification step here allows us to map out exactly which direction we’re going to ...