Define Success Metrics

Success metrics are the main metrics that we need to measure and think about for the product to actually measure success. We’ll explore some strategies for formulating these metrics in this lesson.

Define objects

Defining the objects of the problem helps structure a thought process for creating metrics. In our example scenario, our objects are attendees, events, and hosts. Hosts must create events, which then get attended by our users or attendees. These relationships are the basis for Facebook Events and give us everything we need to create metrics off of them.

Within complex products, there can be even more granularity that is reached, but we want to start from the top and then work our way down. For example, if users post on an event, maybe we want to track posts per event. However, this metric is a proxy for something bigger, which is just an attribute of event activity. Therefore, we can slowly work our way down by starting at the top.

This is where the MECE framework comes in. If we’re analyzing a problem, we don’t want to immediately jump into one of the bottom nodes in a tree versus slowly traversing through each ...