Strategy and Framework
Explore how to clarify feature changes, set related goals, and analyze data effectively using a structured framework. Understand how to align feature objectives with broader business goals and evaluate trade-offs using metrics like price sensitivity and wait times to recommend data-driven product decisions.
The feature change product question has a similar framework to the measuring success product question.
- Clarify and ask questions
- Understand feature change and set goals
- Analyze data and provide recommendations
Clarify and ask questions
Let’s clarify any misunderstandings around Uber. Uber is an app that allows riders to request cars to get to different places. When we use the app, we input our destination and get an estimated car arrival time.
Let’s assume this feature can be brought up in a couple of cases:
- When the user requests a ride, a modal could pop up asking if the user would want a reduction in price by X% if they have to wait Y more minutes.
- When the user is about to request a ride, a button appears and gives the user to opt for a cheaper price.
- The app could offer a setting option to always default the user to cheaper rides for a longer wait time.
Given these three options, we should ask the interviewer which option would be best for the proposed feature. Notice how we have demonstrated a wider breadth of clarifying the potential product features instead of having a ...