Understand the Product and Set Goals
Understand what products are and their goals.
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Next, we must take our understanding of the product and use it to set goals that connect it back to the mission statement. At a high level, we should use this framework step to answer the question: why does this product/feature exist for the company?
How to determine why a product exists
Many times, this depends on the type of business. If it’s a social media company like Facebook, most features exist to drive engagement on their platform. We want to focus on sales and revenue for a problem that relates to a B2C ...