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Balance Specificity with Content

Explore how to balance specificity with broader content in data storytelling. Learn to use specific segments like personas to highlight unique insights while maintaining the overall trend context. Understand the impact of narrowing focus and how to avoid misleading conclusions by keeping a balanced perspective.

Data storytelling is using specific data to communicate specific insights and patterns. This lesson will explore how data storytellers make decisions around balancing specificity with content that shows the broader context of trends.

Introducing specificity into narratives

In the context of data storytelling, specificity implies imparting a narrative that has specific elements/delineations/segments that appeal to or target the audience. Data storytellers often employ ...