In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Cognitive biases

Another key error in product management is to become carried away by cognitive biases in decision making.

>**About 150 cognitive biases exist, which can cause us to make irrational decisions due to automatisms in our brain.**

The only way to prevent these biases from affecting the product development process is to *iterate*, *implement short feedback loops in contact with customers*, and *use data to inform our decisions*.

Most cognitive biases hurt the way companies define their strategy. It also negatively impacts the way companies think of new ideas and implements them. But the most important cognitive biases are: 

* Innovator bias 

* The confirmation bias 

* The sunk costs fallacy 

These can be easily avoided by adopting the right processes.


# Cognitive biases

Another key error in product management is to become carried away by cognitive biases in decision making.

>**About 150 cognitive biases exist, which can cause us to make irrational decisions due to automatisms in our brain.**

The only way to prevent these biases from affecting the product development process is to *iterate*, *implement short feedback loops in contact with customers*, and *use data to inform our decisions*.

Most cognitive biases hurt the way companies define their strategy. It also negatively impacts the way companies think of new ideas and implements them. But the most important cognitive biases are: 

* Innovator bias 

* The confirmation bias 

* The sunk costs fallacy 

These can be easily avoided by adopting the right processes.


Learn about cognitive biases that can lead to errors in product management.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

The Third Mistake

Cognitive biases