Pivot
Explore the concept of pivoting as a fundamental shift in product strategy to test new hypotheses about your product, business model, or growth engine. Understand different types of pivots and when to apply them during your product life cycle to adapt efficiently and enhance success. This lesson helps you recognize when and how to pivot to stay aligned with market demands and minimize costs.
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Pivoting is a structured correction of the course to test a new fundamental hypothesis about the product, the business model, or the growth engine. This is not about changes in the interface or changes to some specific functionality.
Most successful companies go through one or more pivots. You can read about these pivots to Instagram, YouTube, Amazon, Hotmail, Twitter, and many others to familiarize yourself.