Innovation Accounting
Explore innovation accounting as a method to measure progress during product discovery phases by focusing on customer behavior metrics rather than traditional financial metrics. Understand how this approach helps quantify learning and forecast future success in new product development.
We'll cover the following...
We'll cover the following...
Introduction to Innovation Accounting
Innovation accounting is the alternative to traditional accounting when in the exploration or discovery phase. If you do not have a business model yet, all traditional metrics will be zero or close to zero, but a mechanism is still needed to gauge the progress.
Unfortunately, one of the main obstacles to corporate innovation is using ...