The Problem and Common Mistakes

Discover the five key mistakes that companies make which lead to business failure.

We'll cover the following

The problem

72% of all new products do not meet their revenue goals.

Most new products (and new companies) fail. The odds are against them. About 75% of new businesses fail, and between 40% and 90% of new products do not achieve significant adoption in the market.

On a smaller scale, the problem is the same. Most ideas do not increase value for customers or businesses. Among companies such as Microsoft, Amazon, or Netflix, the failure rate is between 50% and 70%.

Products do not meet their revenue goals.
Products do not meet their revenue goals.

There is so much room for improving those staggering statistics and even more room to improve the odds of creating successful products. But even today, the problem is that many companies make serious mistakes when building products. The solution to those mistakes is to adopt the principles and practices of Lean Startup.

Five Key Mistakes

There are five key mistakes that cause huge delays in time to market and frustration. It can also waste money and human potential. And worst of all, these mistakes can support creating products that nobody wants. The five mistakes are listed below. Each mistake will be discussed in detail within the next few lessons:

  1. Putting the Cart Before the Horse

  2. Build – Build – Build

  3. Cognitive Biases

  4. Measuring the Wrong Things

  5. Wishful Thinking

Lean Startup is the key to avoiding these mistakes and offers incredible customer experiences as quickly as possible while involving everyone in the organization.