In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Ash Maurya’s Model

There are several models to explain the life cycle of a product. But for this chapter and the rest of this course, Ash Maurya’s model will be referenced. Maurya speaks of three main phases in the life cycle of a product:

1. Problem-solution fit

2. Product-market fit

3. Scale


# Ash Maurya’s Model

There are several models to explain the life cycle of a product. But for this chapter and the rest of this course, Ash Maurya’s model will be referenced. Maurya speaks of three main phases in the life cycle of a product:

1. Problem-solution fit

2. Product-market fit

3. Scale



Introduction to Ash Maurya’s Model that explains the life cycle of a product.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Ash Maurya’s Model

Ash Maurya’s Model