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Case Study: Designing a CRM System

Learn to design a CRM system architecture that consolidates customer data from various sources, addresses data quality issues like missing or incomplete zip codes, and merges corrected data streams for effective display. This case study guides you through applying architectural principles and visualization techniques to real-world scenarios.

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Case study

You’ve been asked to design a customer relationship management (CRM) system. This CRM system needs to provide a single view of customers using information stored in different data sources. Address information of all the customers (walk-in and ...