Gain insights into web deployment, explore essential steps for going live, discover tools, security measures, SEO techniques, and deploy a sample site using Google Cloud Platform.

We can find a plethora of content on the internet related to web development in many different languages. However, what are we supposed to do once our web application has been created? The next step is to make it live on the world wide web. This course takes us deep into the world of web deployment, specifying all the necessary steps needed to make our website available to users. 

Learn about the different tools, security measures and deployment platforms available to us in the modern era. This comprehensive guide also teaches us about important web concepts such as Search Engine Optimization and server maintenance. Furthermore, for your ease, we'll be deploying a sample website using the Google Cloud Platform! So get your web applications ready because they are about to go live.

A Complete Guide to Launching Your Website: From Local to Live

You can use multiple ways to generate revenue out of your website for example by selling your own product(s), by adding *affiliate links*, or you can do it by advertising content on your website. In this lesson, we are going to discuss the advertisement approaches being used to generate revenue!


But first... let's take a look at this illustration to see how internet ads work. 


# Types of Advertisement Strategies 

Now-a-days even advertisement can be done in many ways. Like for example, 

## Ad Space

In this approach, you allow an advertising company to use a particular section on your website to display their ads. This approach is rarely used anymore as the advertisers have to pay a constant amount of money no matter how many clicks and views the publisher's site is able to generate.  

## Pay-Per-Click Advertising 
This modern approach is by far the most popular approach as it benefits the publisher and the advertiser equally. In this approach, the advertiser is only obliged to pay you when a visitor clicks through their ad. Every time a visitor clicks on the ad, a small deposit will be made in the publisher's account from advertising company. 
## Popups
No matter how much people dislike them, they are still a good source to make money online. The popup ads can be made less annoying if we design them professionally, for example, don't disappear the close button to annoy the users, then the popups can get us a lot of conversions!

## Affiliate Advertising
If you have a huge traffic on your website, then you can affiliate products of other brand on your website. A user might get attracted to it and make a purchase, if he does, you will get a certain percentage of the profit the other brand will make. This is what we call "Affiliate Marketing".


## Publish Paid Reviews
This approach is similar to affiliate advertising, but instead of promoting it directly on your website, you write paid reviews about the product and get paid accordingly. The price of the review depends on the traffic that your website gets. 

# Payment Models 
As discussed above, Pay-Per-Click (PPC), also called Cost Per Click (CPC), follows a payment model in which publisher only gets paid when a click is made on the ad. In addition to this model, there are two other models that needs to be discussed here: 

- **CPM**: This is the oldest model used in the world of marketing and advertisement. In this model, you can paid for every 1000 views on the ad, no clicks needed this time. Only large websites with very heavy traffic can earn some decent amount of money through this model. 
- **CPA**: Stands for Cost-Per-Action. This model is similar to "Affiliate Marketing". "Action" can be referred as a "purchase" or "lead", so the ad publisher only gets paid when a lead is made. 

Now to make the payment process easier and to manage what ads should appear on your website, you will need to use a platform. There are hundreds of platforms available online but the most popular and reliable one is Google Adsense!




This lesson explains how you can generate revenue from your website through ads. We will also find out why Google Adsense is the best platform available out there to manage ads on our website. 

Generate Revenue from Ads

This lesson explains how you can generate revenue from your website through ads. We will also find out why Google Adsense is the best platform available out there to manage ads on our website.

Introduction

Going Live

Domain Name

Web Hosting

Publish Your Website

Testing & Maintenance

Post Launch Checklist

Where to go from here

Generate Revenue from Ads

Types of Advertisement Strategies

Ad Space

Pay-Per-Click Advertising