Web Analytics
Explore the fundamentals of web analytics to understand who visits your website, how they behave, and how to use this data to improve performance. Learn key metrics like traffic, conversions, bounce rates, and ROI, and discover the steps in the web analytics process including goal setting, data collection, analysis, testing, and implementation. This lesson equips you to optimize your website effectively using popular tools such as Google Analytics.
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What is Web Analytics?
At this point, your website is fully-functionally running online. But you have no clue that who is visiting your website, how many people visit your website daily or monthly, what they did on your website, how they got here. This could be a very risky situation for the future of your website and can cause serious troubles if you make any future plans without considering these metrics! These metrics are basically termed as “Web Analytics”
Web Analytics are the insights to your website that are tracked, recorded, reported and then analyzed in order to understand and optimize the performance of your website. You need to know if you’re doing everything right on your website and figure out what extra steps you need to take in order to grow your business. Web analytics help you gain an insight of such findings.
Some of the most common metrics that can be monitored through any web analytics tools are:
1. Traffic
The number of new and returning visitors to your website. Plus the number of sessions and views of your website also come under traffic. ...