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Mission 13: Making Strategic Decisions

Explore how to make high-impact strategic decisions in product management by evaluating build versus buy options. Learn to apply the STRIDE framework to assess trade-offs across strategy, resources, time-to-value, integration, differentiation, and economics. This lesson helps you think like a mini-GM to recommend smart, defensible approaches to executives that align with long-term business goals.

How to make high-impact product decisions with executive-level clarity

In this mission, you’ll learn how to make one of the most critical decisions in product management: Should we build a capability internally or buy/partner/license it?

By the end of this lesson, you will be able to:

  • Evaluate trade-offs using strategic, financial, and operational lenses.

  • Apply a structured framework to consistently compare options.

  • Recommend a clear, defensible approach to executives.

  • Think like a mini-GM who owns the decision’s long-term business impact.

This mission builds your ability to decide not just what to build, but why and how that decision drives company strategy.

Why strategic trade-offs matter

  • Build vs. buy decisions significantly shape the future of a product and company, impacting: ...