Mission 15: Market, Users and Demand Estimation
Explore how to break down ambiguous market sizing and user demand problems through a structured, step-by-step framework. This lesson teaches you to lay out problems clearly, anchor assumptions, compute logically, and evaluate results to translate estimations into actionable product strategies. Gain fluency in estimation techniques essential for strong product management and strategic decision-making.
In this mission, you will learn how to structure estimation and market sizing problems so that your reasoning is clear, defensible, and strategic. By the end, you’ll know how to:
Break down ambiguous estimation problems into logical components.
Use both Top-Down and Bottom-Up approaches.
Apply the ...