Mission 16: Think, Recommend, and Decide Like a General Manager
Explore how to assess new markets, build structured business cases, and evaluate strategic pivots using the RISE framework. Understand how to think, recommend, and decide like a general manager by analyzing reality, economics, strategic fit, and execution paths for impactful product leadership decisions.
We'll cover the following...
In this mission, you will learn how to evaluate new market opportunities, business expansions, and strategic pivots using a clear, defensible, GM‑level reasoning process. By the end of this mission, you will know how to:
Assess the viability of entering a new market or vertical.
Structure a business case using explicit assumptions and strategic logic.
Evaluate pivots using clear criteria (ecosystem, competition, user value, economics).
Recommend a path forward with clarity and confidence.
This mission develops your ability to operate as a mini‑GM, not just a feature owner.
Why strategic evaluation matters
High‑impact product decisions are rarely about features; they are about: