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Question: RISE Applied to Stripe Expansion

Explore how to apply the RISE framework to evaluate Stripe's expansion into a new fintech vertical overseas. Learn to assess regulatory and market realities, estimate unit economics and investment needs, judge strategic alignment, and recommend viable paths forward. This lesson develops your ability to think like a general manager when making international product strategy decisions.

Interview question

Stripe wants to enter a new fintech vertical overseas. How do you evaluate feasibility and make a recommendation?

In this lesson, you’ll evaluate a new-market expansion using the RISE framework. By the end, you’ll be able to:

  • Assess regulatory, competitive, and operational realities.

  • Estimate the economics and required investment.

  • Judge strategic fit with Stripe’s ecosystem.

  • Recommend a clear, ...