Question: Applying KPI-Tree Framework to an Engagement Drop
Explore how to use the KPI-Tree framework to analyze a sudden 20% drop in homepage engagement. Learn to break down ambiguous problems into measurable components, identify root causes through data segmentation, and propose data-backed actions. This lesson develops skills in analytical investigation and strategic thinking under pressure essential for product management.
We'll cover the following...
Interview question
User engagement on your app’s homepage dropped 20% week-over-week. Outline your plan to investigate and resolve this.
By the end of this lesson, you’ll be able to diagnose a major engagement drop using structured, metrics-driven analysis. You’ll learn how to break a vague problem into measurable components, identify the true root cause, and propose actions grounded in data rather than assumptions. This question tests your ability to think analytically under pressure, a key ACT 3 skill.
Scenario overview
Your interviewer asks:
Engagement on the homepage dropped 20% week over week. Walk me through exactly how you’d figure out why, and what you’d do next.
They’re assessing your ability to:
Start with clean data, not intuition.
Segment until the pattern becomes clear.
Separate ...