Mission 12: Mastering Experimentation and A/B Testing
Explore how to design reliable experiments and A/B tests that inform strategic product decisions. This lesson teaches you to choose clear success metrics, avoid biases, and translate test outcomes into actionable business insights using the CLEAR TEST framework.
We'll cover the following...
In this mission, you’ll learn how to design experiments that generate reliable, interpretable, and strategically useful insights. By the end, you’ll know how to:
Choose the right type of experiment.
Define clear success metrics and guardrails.
Avoid statistical and methodological traps.
Translate experimental results into business decisions.
This mission builds the core skill of experimental fluency, the ability to validate ideas, reduce risk, and inform strategy using data.
Why smart experimentation matters
Experiments are among the most powerful tools in product development, but when misused, they can create false confidence and costly mistakes. ...