Google Analytics for SEO
Digital analytics is the process of using data to make informed marketing and business decisions. Google Analytics is a common digital analytics tool that we’ll look at briefly in this lesson.
Using Google analytics
How do I check organic search traffic?
Organic search traffic is the traffic that comes to your website from unpaid (“organic”) results from a search engine, such as Google or Bing.
Go to your Google Analytics dashboard and open up the channel grouping report from the sidebar: click Acquisition > All Traffic > Channels. You can see traffic sources segmented by channel here, which gives a very good summary of how your website is doing.