What is Search Engine Optimization?
Explore the fundamentals of Search Engine Optimization (SEO) to understand how optimizing your website content improves visibility on search engines like Google. This lesson helps you grasp the importance of SEO for web developers, differentiates ethical white-hat techniques from black-hat tactics, and equips you to discuss SEO confidently in interviews.
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What is SEO?
“The best hiding place for a dead body is really on the second page of Google search results.”
SEO, or “Search Engine Optimization,” is simply the process of using known methods to ‘optimize’ your content/website so that a search engine’s (usually that means Google’s) ranking algorithm picks it to be among the first few results. So, suppose you work at Educative. You’d want to aim to optimize the site’s content so that the first result that comes up when anyone ...